Name: Sung Choi
Age: 41
Company: Clae
Location: Los Angeles
You are quite the veteran of the shoe industry. What sets CLAE apart from other footwear labels?
Since 2001 we’ve been creating modern footwear with the classic styling of traditional, casual and dress shoes, combining it with an athletic feel and comfort. Clae addresses the need of quality footwear for men of all ages by offering style, versatility and comfort. We create footwear built for everyday living.
Do you feel you have lived up to this statement?
We began this journey almost a decade ago, and I feel like now we’re beginning to see the fruits of our labor. I think we’ve been bringing some much needed versatility to a jaded sneaker consumer who got caught up in collecting un-wearable “limited” shoes instead of enjoying actually wearing their shoes. We’re also providing an alternative to a younger audience, who are just now maturing and beginning to take interest in their personal style, as well as the older gentlemen who are looking for a little more style and youthfulness without being juvenile. On a whole though, we’re very interested in how our shoe can really come alive once they’re on ones feet and how easily it’s able to transition from different occasions. That versatility and effortlessness is what we strive for.
What influences have impacted the creation of CLAE?
I think it started off by being a footwear enthusiast, which led up to the realization of the need to have everyday footwear for any occasion.
What inspires you?
I think growing up in NYC during the 80’s and the 90’s had a tremendous effect on how I see the world, it’s given me a much needed unique point of reference, which seems to be the basis for my inspirations. Beyond that, it’s really all about being engaged in the world around us: experiencing new things with family and friends, travel, music, film, art… and food. All those special little moments in our lives… corny but true.
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